There are so many avenues and so many different ways to run a mermaid business above and beyond swimming in a mermaid tail for kid's birthday parties. It's very common for people to pigeonhole mermaids into a single business category, when in fact there are SO MANY ways to do it.

Running a mermaid-themed business is not an easy job to do. It is definitely a labor of love. If, at the beginning, you can't hire someone to help you, you will likely end up doing ALL OF IT YOURSELF. Example: designing logos, building websites, running social media channels, editing content, writing blog posts, making ads, taking photos, creating costumes/accessories, managing your business, doing your finances, EVERYTHING. It can be a bit overwhelming to start and it does take a level of passion and dedication to even those moments when you just don't want to be bothered anymore.

There are a lot of different ways that you can go about it. You can create mermaid YouTube videos, you could create a line of mermaid merch, you could start a blog and do affiliate marketing, you could teach, or you could make specific mermaid products (tails, tops, accessories). You can do so many different things. The sky (or the sea haha) is the limit!

Where are you going to host your business? Where are you going to advertise your business?

I use Shopify for my online shop and Weebly to host my many website. I also use Patreon, Facebook, Twitter, Instagram, and YouTube to build a community around my business.

​When it comes to the behind the scenes of running a mermaid business it can definitely be overwhelming for sure. There isn't a day that I don't question what I'm doing, but there also isn't a day when I don't appreciate and feel extreme gratitude for this journey that I'm on.

You also have to remember that turning your passion into your job can be a tricky thing. It's 100% OK to leave mermaiding as a hobby and NOT turning it into your day job. I feel like I need to remind people of that side of it too. Turning your hobby into your day job means you don't have something to fall back on when you are stressed out about your job. You might find yourself ALWAYS working. For me it works, because I am just that passionate about what I do and I have committed to this 100,000%. It has become my everything.

Keeping yourself going even when you don't want to, that's what will separate you from the other mers attempting to do this full time. You will need to know how to self-motivate and how to take breaks versus quitting entirely when things get tough (because it does happen).

If you would like to learn more about what I do and how I do it, I actually have a full mermaid mentorship program that is designed to help guide you and network with other mermaids that are building their businesses.
​
Mermaid Mentorship Program: https://www.vancouvermermaid.ca/mermaid-mentor.html

Good luck on your mermaid adventures my fishes!

Happy Swimming!
​Courtney

So this is a pretty hefty topic, there are so many different opinions and ways to be a mermaid these days.

If you have been around for a while, you will know that I am BIG into comfort and the overall experience of BEING a mermaid versus just LOOKING like a mermaid.

I definitely feel like there are two camps when it comes to being a mermaid: the mermaids who don't care or can cope with being unbelievably uncomfortable and the mermaids who can't stand being uncomfortable and will do whatever it takes to be cozy in their tails.


Simplicity for me has always been KEY. Less is more in my opinion and I feel very strongly that it IS possible to have a comfortable mermaid experience and still look MERmazing.

A lot of mermaids like to have BIG flukes and it can't definitely add to the stress on your body. That and wigs can add stress to your head/neck and upper back. Extra jewelry and lots of extra fabric and fins can really take away from your overall experience.

That being said, there is absolutely nothing wrong with all that I listed above and if you can handle it then go for it! If you can't then there are things you can do to help make it easier on yourself.

​Simplify your look. Use a fabric tail with a simple fluke shape/design. Opt for a flexible monofin, something not TOO heavy and something that fits you properly. You can wear lightweight accessories and be SELECTIVE. You don't need to wear every single piece of jewelry you own to make a statement.

Avoid halter-style tops that will add a lot of pressure to your neck and shoulders. Don't remove bra straps from your shell tops with the intent of replacing it with netting because it CAN and probably WILL dig into your skin.

Wear extra chest support if you need it!

You don't need to wear a full wig to have long hair! My favourite wig is actually half a wig that is sewn into a shell headband which takes some of the pressure off of my hair and face.

Don't be afraid to experiment with different options! When you go to the pool make a mental note so you know how you can make adjustments and improvements for next time.

I hope you found this helpful and I would love to hear what your tips are for making the mermaid experience more comfortable.

Don't forget to click the link below to listen to this week's podcast episode where we talk all about comfort as a mermaid!

Happy Swimming!
​Courtney

Let's unbox some monofins, fin covers and accessories!!

A HUGE thank you to FINIS for sending me these amazing mermaid products to share with all of you!

If you are interested in purchasing one of these fins, or any of the fin covers, or other accessories, you can use my link:
https://www.finisswim.com/?rfsn=4041228.3a8d28&promocode=MERMAIDCOURTNEY
to automatically get yourself 20% off your purchase!

Check out Miguel's art here: instagram.com/migs.art

Happy Swimming!
Courtney Mermaid