So before we dive in, let me quickly set the stage.

An event that took place a few weeks back in regards to an independent mermaid tail maker friend of mine who was “called out” on more than one Facebook group for the quality of their tails and business practices.

As I am intentionally not a part of any Facebook groups that I myself do not run, all of the information came to my secondhand through a series of screengrabs sent to me by several of you who witness what happened and were deeply upset my the whole thing.

Before we go any further I want to add that today’s commentary is not directed towards large scale companies (we’d be here forever). I will be talking about the small, independent mermaid tail maker who runs the show almost entirely on their own, works insane hours, bends over backwards to make magic for everyone, and does their absolute best to be fair and kind to all. 

So a brief history on independent mermaid tail makers.

Though their are some mermaid tail makers who still use more traditional mediums, we will be discussing makers who print their mermaid tails through sublimation printing techniques using a white fabric base with digital print files.

I came out with my first printed mermaid tail designs back in 2017 and shortly thereafter released a PDF eBook (that has been updated several times since then) walking you through all the steps on how to make your own printed fabric mermaid tail.

Now I’m not saying that I am directly responsible for the rise in independent mermaid tail makers, but I can see exactly who has purchased my eBooks in the past and can definitely put two and two together.

Over the years many new makers have popped up (some lasting longer than others) and have, with their unique artistic interpretations, brought their own mermaid magic to our community. 

Are there super problematic independent makers who copy people left, right, and center? YES. Are we going to talk about them today? No. Not yet. ;)

Now there are two camps of mermaid tail makers. 

There are those who view mermaid tails purely as a product to be produced on a large scale for profit and then there is the maker working tirelessly to bring something new and innovative to the community through their art.

Why does this matter?

It matters because the community as a whole doesn’t seem to see the difference or be able to distinguish between the two.

I see a wildly talented artist who built a business for themselves from the ground up. They did all the work themselves for a long time before hiring an assistant. They have a history and a backstory and are generous and kind beyond measure. They have done so much to build a community out of thin air and have put up with so much abuse from a community that only seems to see what it can take but not what it can give.

I want to take this opportunity to say that I know that not everyone in our community is negative and entitled. There are a great many of you with big hearts and open minds and I want you to know that I see you too and acknowledge how lucky we as makers are to have you. So on behalf of all independent mermaid tail makers I want to say thank you.

Now let’s talk about tail maker privilege. Yes. This is a thing.

Tail making, though not super common in all corners of the world, does exist outside of the norther hemisphere. Shocking right? There are makers all over the world and believe it or not they don’t all have access to the same materials to create their magic.

Fabric that is available to a company in the US may not be available to someone in Europe for example. Then you need to factor in exchange rates AND the fact that many fabric suppliers require to you to purchase hundreds of yards at a time in order to get the fabric at a reasonable cost.

Not every small maker has the ability to make a 6 to 10 thousand AMERICAN DOLLAR purchase every time they wish to restock their fabric.

AND BEFORE YOU GET YOUR TAIL SKIN IN A BUNCH! If you are having the mindset of *oh well that’s an issue they should just have to deal with or they shouldn’t be making mermaid tails*, then you need to sort yourself into the camp who views mermaid tails as products and not art and stop putting your unreasonable expectations on independent makers.

This leads as into the meat and potatoes of this whole video. 

DAMAGING REVIEWS

So you made your purchase with your unreasonable expectations, privileged views, and your this-is-a-product mental image and you receive your tail. Lets, for arguments-sake, also say that you are unfamiliar with the process of sublimation printing and are blissfully unaware that it is a design printed on WHITE FABRIC and that any sort of rough surface has the POTENTIAL to pull up white fluff, cause scuffing, etc.

So you receive your tail and try it on. You are unaware that your floor is rough, the mat you are sitting on is sticky, or the band of your watch is Velcro. Already things are starting to go sideways.

You shrug it off and take it to the pool. YOU AREN’T CAREFUL. You forget to use a towel, you roughly tug on the fabric, you flop the fluke around. PS the floor is rough. You pop the tail into the water and get in. You stand on your fluke for a few moments balancing while you put on your goggles and whatever else. Then you kick off. The fluke of your tail scrapes along the pool floor and a bit up the wall as you zoom off into the deep.

You don’t notice any of these things because your tail isn’t actually a part of your body and you cannot feel the damage being done the way you would if it WAS your skin.

You have a good swim, still blissfully unaware of the misery to follow...

You get home, you hopefully wash out and hang your tail to dry right away like a responsible mermaid, but let’s be honest how many of us actually do that?

The tail dries and you start to notice little white bits of fluff, some pilling, some scuffing, and can’t imagine how on Earth this managed to happen?

It was only one swim after all… How dare the tail not even hold up after one swim!

You feel absolutely justified in sending an email to your tail maker and demanding an explanation. Your tail maker takes the time to explain to your what may have caused the damage, how to avoid it happening again and how to deal with any maintenance you will need to do.

It’s not enough for you. You want justice and you want to warn the whole community about your terrible experience so you take to your favourite Facebook group and write up a scathing review and before you know it a bunch of other people jump on the bandwagon because that’s what people do. 

At no point did you consider that your tail maker has access to different fabric, or that pools are made of different materials in different countries, or the fact that you didn’t actually do everything that you could have to prevent “damage” as you like to call it.

This brings me to my next point.

“DAMAGE” is not pilling, nor is it scuffing, nor is it fuzzying (for lack of a better word).

Pilling, scuffing, and fuzzying are EXPECTED RESULTS OF INTENDED USE and purely adds to the story of your mermaid tail.

“Damage” as I would define it is a rip/tear, or something of that nature. Even if you do consider pilling/scuffing/fuzzying to be damage, it is (as I said) expected to occur.

Mermaid tails are meant to be worn and used, loved dearly, and then retired. Your tail isn’t meant to last you a lifetime. That said, if you are very careful, and take ultra good care of your tail, it WILL give you many magical mermaid adventures but you have to be willing to make the effort and put in the time.

Now the biggest argument I hear from people in defense of monstrous reviews filled with tail maker bashing is that mermaid tails are expensive and how dare a tail that cost over $500 not “last” more than one swim.

Now we already talked a bit about tail maker privilege but there is something that we all have to put up with and that is THE ACTUAL COST OF MAKING A MERMAID TAIL.

What you don’t realize is that there are so many factors beyond what you are seeing in the final price tag. The mental cost of finding a company that will actually print your tails, not to mention finding fabric that will hold up, the time that it takes you to create your designs (and many of us consider this an art form so please understand we aren’t just throwing down whatever grainy mess and calling it a day), then there’s the actual cost of all of these things (fabric, shipping, importing, taxes, printing) then there is all of the hidden costs that no one thinks about that you really should be factoring in because without a website, for example, how do you plan on reaching your clients.

ALL THAT AND THEN let’s factor in INFLATION. My fabric very nearly DOUBLED in price this year. I just about died when I went to make an order only to find out that OOP I can’t actually afford to buy more right now.

Mermaid tails cost a lot because it costs a lot to make them. There are skills involved that take many years to hone and don’t just happen overnight.

The problem is, when you make a raging review and you fail to take all of these factors into account, you are opening the flood gates for trolls and rotten people to jump on board and potentially ruin someone’s business.

I’m not saying that some bad reviews aren’t justified. They are. What I’m sayin though is that you had best have thought your response all the way through before you take an ax to someone’s livelihood.

There are only a small handful of us who are fortunate enough to be able to do this full time on our own and we have worked so hard to build up what we have. It takes years to get things rolling and only minutes to destroy all that we have worked for.

This is to say nothing of the impact that these types of reviews can have on someone’s mental health.

I would like to also take an opportunity to say that Facebook groups as exceptionally toxic when it comes to this sort of thing. I have seen it from both sides of the fence and I can tell you that this is why I keep my distance.

When I tell you how upset this whole thing made me as one of the, dare I say, pioneers of the custom fabric mermaid tail making industry I could scream.

So where does this leave us? *If Courtney doesn’t think we should be allowed to leave bad reviews, then how do we let people know what’s what?*

The reality is that you can discuss your mermaid tail/experience however you see fit. I’m certainly not the boss of you and if you had a bad experience then you should be allowed to talk about it.

BUT.

This is a BIG BUT.

You should always reach out to your maker first. Give them the opportunity to discuss the situation with you. You should also ALWAYS make yourself aware of your maker’s terms of service and their policies BEFORE making your purchase. You should also have realistic expectations of fabric mermaid tails and what can be expected to occur even after “only one use.”

Even after all of that if you still feel the need to leave a negative review, please actually be honest. Let’s not be turning negative reviews into witch-hunts. You are hurting people and it isn’t necessary.

At the end of the day your tail maker may be a digital artist, but they are an artist nonetheless. You mermaid tail is something that exists between two worlds because it is not only a digital creation but it also exists in the physical world. It’s one of the things I love most about making mermaid tails. Getting to see someone become a mermaid in a tail that I got to bring to life through two mediums that I absolutely love is a gift I will always be grateful for.

All that said I do want to thank the members of our community who continue to support and lift up independent makers. You are helping make dreams come true and on behalf of all independent mermaid tail makers I would like to tell you how much we appreciate you.

I know this was a doozy but it had to be said. You can expect that I will be ripping into this topic again in the future as things continue to evolve.

Happy Swimming,
Courtney

Terrifying REAL mermaid footage taken in a local lake! Make sure you wear your headphones so you can hear the audio evidence too! It's WILD!

Happy Halloween!!!! 🎃

​Some of these mermaids are almost too realistic... What am I watching?!

​Which one did you find the freakiest and/or the most plausible? Comment below!

Top ten ocean-themed horror movies for Halloween picked out by our very own Merman Christian! Thank you so much for putting together this list for us! 💖 

⭐ Follow Merman Christian on Instagram: https://www.instagram.com/merman_christian

🎃 THE LIST:
1. The Fog (1980)
2. Leviathan (1989)
3. Dead Calm (1989)
4. She Creature (2001)
5. The Cave (2005)
6. Sweetheart (2019)
7. Mermaid Down (2019)
8. Sea Fever (2019)
9. Underwater (2020)
10. The Deep House (2021)

Mertober is FIN-ALLY HERE and so is the new Sea Witch collection over on https://shopvancouvermermaid.com/! Let's look at everything I have planned for this spooky season!

🧹 Check out the Sea Witch collection here: https://shopvancouvermermaid.com/

🎃 The pumpkin carving livestream will be October 24th, 2022 (time TBD).

👻 Mertober playlist: https://open.spotify.com/playlist/6pxwV30zbFiXYQV0Ijf0CH?si=d815c626b4204bb4

​ Fabric mermaid tails ARE NOT INDESTRUCTABLE and scuba knit is NOT what you think!