There are so many avenues and so many different ways to run a mermaid business above and beyond swimming in a mermaid tail for kid's birthday parties. It's very common for people to pigeonhole mermaids into a single business category, when in fact there are SO MANY ways to do it.

Running a mermaid-themed business is not an easy job to do. It is definitely a labor of love. If, at the beginning, you can't hire someone to help you, you will likely end up doing ALL OF IT YOURSELF. Example: designing logos, building websites, running social media channels, editing content, writing blog posts, making ads, taking photos, creating costumes/accessories, managing your business, doing your finances, EVERYTHING. It can be a bit overwhelming to start and it does take a level of passion and dedication to even those moments when you just don't want to be bothered anymore.

There are a lot of different ways that you can go about it. You can create mermaid YouTube videos, you could create a line of mermaid merch, you could start a blog and do affiliate marketing, you could teach, or you could make specific mermaid products (tails, tops, accessories). You can do so many different things. The sky (or the sea haha) is the limit!

Where are you going to host your business? Where are you going to advertise your business?

I use Shopify for my online shop and Weebly to host my many website. I also use Patreon, Facebook, Twitter, Instagram, and YouTube to build a community around my business.

​When it comes to the behind the scenes of running a mermaid business it can definitely be overwhelming for sure. There isn't a day that I don't question what I'm doing, but there also isn't a day when I don't appreciate and feel extreme gratitude for this journey that I'm on.

You also have to remember that turning your passion into your job can be a tricky thing. It's 100% OK to leave mermaiding as a hobby and NOT turning it into your day job. I feel like I need to remind people of that side of it too. Turning your hobby into your day job means you don't have something to fall back on when you are stressed out about your job. You might find yourself ALWAYS working. For me it works, because I am just that passionate about what I do and I have committed to this 100,000%. It has become my everything.

Keeping yourself going even when you don't want to, that's what will separate you from the other mers attempting to do this full time. You will need to know how to self-motivate and how to take breaks versus quitting entirely when things get tough (because it does happen).

If you would like to learn more about what I do and how I do it, I actually have a full mermaid mentorship program that is designed to help guide you and network with other mermaids that are building their businesses.
​
Mermaid Mentorship Program: https://www.vancouvermermaid.ca/mermaid-mentor.html

Good luck on your mermaid adventures my fishes!

Happy Swimming!
​Courtney

So this is a pretty hefty topic, there are so many different opinions and ways to be a mermaid these days.

If you have been around for a while, you will know that I am BIG into comfort and the overall experience of BEING a mermaid versus just LOOKING like a mermaid.

I definitely feel like there are two camps when it comes to being a mermaid: the mermaids who don't care or can cope with being unbelievably uncomfortable and the mermaids who can't stand being uncomfortable and will do whatever it takes to be cozy in their tails.


Simplicity for me has always been KEY. Less is more in my opinion and I feel very strongly that it IS possible to have a comfortable mermaid experience and still look MERmazing.

A lot of mermaids like to have BIG flukes and it can't definitely add to the stress on your body. That and wigs can add stress to your head/neck and upper back. Extra jewelry and lots of extra fabric and fins can really take away from your overall experience.

That being said, there is absolutely nothing wrong with all that I listed above and if you can handle it then go for it! If you can't then there are things you can do to help make it easier on yourself.

​Simplify your look. Use a fabric tail with a simple fluke shape/design. Opt for a flexible monofin, something not TOO heavy and something that fits you properly. You can wear lightweight accessories and be SELECTIVE. You don't need to wear every single piece of jewelry you own to make a statement.

Avoid halter-style tops that will add a lot of pressure to your neck and shoulders. Don't remove bra straps from your shell tops with the intent of replacing it with netting because it CAN and probably WILL dig into your skin.

Wear extra chest support if you need it!

You don't need to wear a full wig to have long hair! My favourite wig is actually half a wig that is sewn into a shell headband which takes some of the pressure off of my hair and face.

Don't be afraid to experiment with different options! When you go to the pool make a mental note so you know how you can make adjustments and improvements for next time.

I hope you found this helpful and I would love to hear what your tips are for making the mermaid experience more comfortable.

Don't forget to click the link below to listen to this week's podcast episode where we talk all about comfort as a mermaid!

Happy Swimming!
​Courtney

You can't very well get your online presence off the ground if you don't actually know what it is you are planning on sharing with the world.

Are you a business? What do you sell?
Are you a performer? What do you specialize in?
Are you an online personality? What kind of content do you want to share?

These are some key questions that you should already have answered before you start to think about who you are going to be online.

This is a biggie. Take some time while your building your brand to look up the name you want to use online. GOOGLE IT! Check all the main social media platforms you are interested in using to make sure that no one is already using your chosen name.

If they are, you have two options:

1. Go for something different.
2. Try to compete with them in the same space.

Now depending on the foothold your competition has with the same name you might be able to squeeze in, but more likely you will struggle (especially if they are well established).

If you name is taken, don't be upset, the world is a big place and there are lots of other options and room for creativity. That being said, don't make the name you choose so difficult and complicated that people won't be able to easily remember it.

While you are checking various social platforms, also make sure you are looking at different URL options as well.

Now that you know what your name will be and you've found it is in fact available on all of the platforms you want to use, it is time to go ahead and set up all of your accounts.

Mermaids are typically found on places that are more visual like Instagram, Facebook, YouTube etc.

What about websites?

There are a lot of different places you can go for your website/hosting/shop/URL needs, here are a few that I have tried with varying degrees of success:

Weebly*
Shopify*
​Netfirms*
Wordpress
Wix
Etsy

*These are the three that I currently use for my business. I like these platforms for the simplicity, ease of use, and customer service.

Making your content easy to navigate and clear for people to enjoy is hugely important.

People decide within the first few seconds (I'm talking less than 5 seconds in some cases) whether or not your content is for them so it needs to get the point across right away.

You can't have GIANT images taking minutes to load, broken links, missing images, too many different illegible fonts, or too many videos (that auto-play UGH) because the average human does not have the attention span for that anymore. Let's be honest, we are bombarded by millions of images daily trying to pull our attention hundreds of different ways, what makes your's stand out?

Originality is also helpful. While it's important to look at what others are doing, it's important to remember that what works for one person won't necessarily work for you. Instead look at the things that grab your attention and ask yourself WHY? Then try to replicate that WHY with your own work.

Make sure your links WORK and that they link to and from all of your other platforms with the exceptions of sites like Instagram which do not like you linking to other social media platforms (it boggles the mind really).

If I land on your website, I want to know that I'm going to easily find anywhere else that you might be on the internet that is relevant.

This is more important than you might realize. For example, looking into my analytics, I can see that most of you right now are viewing this website through browsers on your cell phones and tablets. This is the way of the future. Yes it is important for things to look good on a desktop machine, but if your website does load nicely and read clearly on a mobile device, you are missing out on BIG opportunities to engage with your audience.

Your website is your online mermaid grotto. You can make it anything and everything you want it to be. You can share whatever it is you want to share, it is YOUR space.

That being said, you do need to think of the user experience, especially if you are planning on running a business.

Your website is how you will reach and communicate with the world. What do impression do you want your's to give?

Are you trying to start a website? What is your biggest struggle so far? Comment below!

Happy Swimming!
​Courtney Mermaid